Welcome to Wisconsin Campaign

This campaign allowed Maja to explore ideas and concepts around what it means to be a Wisconsinite. This line of products extrapolates on the traditional notion of Wisconsin through fun and history. The state of Wisconsin has a wonderful mix of people, and this line hopes to appeal to all of them.

  • Wisconsin Flag Mug

  • The Lure of Wisconsin

  • The Lure of Wisconsin T-Shirt

  • Officially Wisconsin

  • Officially Wisconsin T-Shirt

  • Officially Wisconsin Stir Sticks

  • Wisconsin State Statues

  • Wisconsin State Statues Key Chains

  • Wisconsin State Statues Stir Sticks

  • Badger Emblem

  • Wisconsin Welcome Sign

  • Muskie

Wittnebel’s, Kettle Bräu

The Wittnebel’s Tavern campaign is easily to most time intensive project she has worked on, thus far. The merchandise line has over 10 products, some hand drawn and some fully digitized. The whole line is based off of an establishment in Old Asippun in 1906, a family-run tavern that was restored at Old World Wisconsin after 80 years of serving its community. Wittnebel’s is an immersive experience that is serving its exclusively brewed, post-Prohibition-style lager — Kettle Bräu Beer.

Home of the Muskie Mug

This mug was created in partnership with Jerry Apps’s book Lunkers, Keepers, and Ones that Got Away. The book is a nostalgic collection of stories celebrating a lifetime of fishing with family and friends and the lessons, laughs, and lasting memories reeled in along the way. A hand-drawn lure was crafted to carefully mimic the artistic style of the book, shown on the right image.

Home for the Holidays Campaign

Home for the Holidays was her first campaign as a designer for the Wisconsin Historical Society. By drawing digital assets, she was able to use them in a crewneck, mug, and ornament design (not shown). Maja and her team were inspired by Hallmark movies and traditional holiday icons.

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The Stand Branding