Wittnebel’s, Kettle Bräu
The Wittnebel’s Tavern campaign is easily to more time intensive project I have worked on, thus far. The merchandise line has over 10 products, some hand drawn and some fully digitized. The whole line is based off of an establishment in Old Asippun in 1906, a family-run tavern that was restored at Old World Wisconsin after 80 years of serving its community. Wittnebel’s is an immersive experience that is serving its exclusively brewed, post-Prohibition-style lager — Kettle Bräu Beer.
Home of the Muskie Mug
This mug was created in partnership with Jerry Apps’s book Lunkers, Keepers, and Ones that Got Away.” The book is a nostalgic collection of stories celebrating a lifetime of fishing with family and friends and the lessons, laughs, and lasting memories reeled in along the way. A hand-drawn lure was crafted to carefully mimic the artistic style of the book, shown on the right image.
Home for the Holidays Campaign
Home for the Holidays was my first campaign as a designer for the Wisconsin Historical Society. By drawing digital assets, I was able to use them in a crewneck design, mug, and ornament (not shown). We were inspired by Hallmark movies and traditional holiday icons.
